To properly reflect the growth of the company, shortly before the end of the 19th Century "Orbea Brothers" was renamed "Orbea Brothers and Co.". After a boom in the firearm business before and during World War I, the market saw a sharp decline in demand for guns as peacetime interwar weapon restrictions cascaded over Europe. In response, Orbea leveraged their expertise with steel tubing to develop products for other markets.
The road of the cyclist has climbs, descents, plains, false flats, endless routes, unexpected curves. Every ride a story, and every rider, too. Knowing what cycling means gives us the rare passion and knowledge to adapt and listen to the cyclist, because they're on the journey with us.
With a family of bicycles designed to suit every rider, we offer a bike for every step of the ride, from full suspension Enduro mountain bikes to featherweight Grand Tour racing steeds. Bikes for sheer enjoyment, for unending miles through the forest, and for the pinnacle of performance. We are cycling because we are fluid, able to adapt to the needs of every rider like a cyclist reading a corner.