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Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart.

It began with our lightweight chromoly frames. Giant's ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminium and composite engineering. We introduced the first affordable carbon fibre bike, the Cadex 980 C, and revolutionized high-performance road bikes with our Compact Road Design. In mountain biking, Giant's Maestro Suspension established a new level of performance for off-road riding and racing.

Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.

Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.

Giant aims to be a trusted friend on every road, path and trail that unfolds before you. We're proud to be part of your cycling adventures.



Hybrid Cycling Technology bikes are advanced pedal assist electric bikes that let you travel further, faster with greater ease. Flatten hills and arrive at work, no sweat.

  • Ease-E+2 2018

    Ease-E+2 2018

    From £1299

  • Entour E+ 2 Disc Low Step Through 2018

    Entour E+ 2 Disc Low Step Through 2018

    From £1699

  • Entour E+ 1 LDS 2018

    Entour E+ 1 LDS 2018

    From £1799

  • Giant Fastroad-e 2018 model

    Giant Fastroad-e 2018 model

    From £2399

  • Explore E+ 2 2018 Model

    Explore E+ 2 2018 Model

    From £2399

  • Amiti E+ 1 2018 Model

    Amiti E+ 1 2018 Model

    From £2449

  • Quick-E+ 25 kmh 2018

    Quick-E+ 25 kmh 2018

    From £2499

  • Explore E+ 1 2018

    Explore E+ 1 2018

    From £2599

  • Prime E+ 1 BD  2018

    Prime E+ 1 BD 2018

    From £2699

  • Giant Road E+1

    Giant Road E+1

    From £2749

  • Vall-E+ Pro 2018 Model

    Vall-E+ Pro 2018 Model

    From £2899

  • Full-E+2


    From £3499

  • Full-E+ 1 SX Pro 2018

    Full-E+ 1 SX Pro 2018

    From £4249

  • Full-E+0 SX Pro 2018 Model

    Full-E+0 SX Pro 2018 Model

    From £5249

Love our new bikes bought a couple of weeks ago. Jem has a Gazelle Orange CX and I have a Batribike Omega. Steve was very helpful and patient, and did not rush us, while we tried to take in all the details about the bikes. He is very knowledgeable, an experienced cyclist himself, and gives a first class service. Would highly recommend him at Ebikes in Birdham. Thanks for everything, Steve. See you soon.

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