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Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart.

It began with our lightweight chromoly frames. Giant's ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminium and composite engineering. We introduced the first affordable carbon fibre bike, the Cadex 980 C, and revolutionized high-performance road bikes with our Compact Road Design. In mountain biking, Giant's Maestro Suspension established a new level of performance for off-road riding and racing.

Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.

Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.

Giant aims to be a trusted friend on every road, path and trail that unfolds before you. We're proud to be part of your cycling adventures.



Hybrid Cycling Technology bikes are advanced pedal assist electric bikes that let you travel further, faster with greater ease. Flatten hills and arrive at work, no sweat.

  • Giant Ease E plus

    Giant Ease E plus

    From £1099

  • Ease-E+2 2018

    Ease-E+2 2018

    From £1299

  • Entour E+ 2 Disc Low Step Through 2018

    Entour E+ 2 Disc Low Step Through 2018

    From £1699

  • Entour E+ 1 LDS 2018

    Entour E+ 1 LDS 2018

    From £1799

  • Explore E+ 2 2018 Model

    Explore E+ 2 2018 Model

    From £2399

  • Giant Fastroad-e 2018 model

    Giant Fastroad-e 2018 model

    From £2399

  • Amiti E+ 1 2018 Model

    Amiti E+ 1 2018 Model

    From £2449

  • Quick-E+ 25 kmh 2018

    Quick-E+ 25 kmh 2018

    From £2499

  • Explore E+ 1 2018

    Explore E+ 1 2018

    From £2599

  • Giant Dirt E+1 2017 Model

    Giant Dirt E+1 2017 Model

    From £2,349.99 £2,599.00

  • Prime E+ 1 BD  2018

    Prime E+ 1 BD 2018

    From £2699

  • Giant Road E+1

    Giant Road E+1

    From £2749

  • Vall-E+ Pro 2018 Model

    Vall-E+ Pro 2018 Model

    From £2899

  • Full-E+2


    From £3499

  • Giant Dirt E+0 2017 Model

    Giant Dirt E+0 2017 Model

    From £2,999.99 £3,599.00

  • Full-E+ 1 SX Pro 2018

    Full-E+ 1 SX Pro 2018

    From £4249

  • Full-E+0 SX Pro 2018 Model

    Full-E+0 SX Pro 2018 Model

    From £5249

Im glad I spoke to Steve at the eBike Centre as I was all set to buy a bike from a company that make Vacuum cleaners. I was alerted to certain possible problems with this route so I tried a few bikes at the eBike Centre and went away and mulled over the price of the bike I was the interested in against my original plan. I then checked more reviews for my original possible purchase and the issues I was informed about were peppered all over the review sites. I had to re adjust my finances on this but Steve was more than flexible on options for the sale. So although I may have to eat beans for a month, I am happy with my purchase as this morning I cycled 15 miles to work and I can still walk. I relish the many hills I encounter and am enjoying the assistance the bike is giving me along my rides. Ive been on it all weekend and have actively been finding steeper and steeper hills to play with and trails! I cant recommend an eBike from the ebike-centre more. They provide a great service and advice with no pressure to buy. 

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