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Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart.

It began with our lightweight chromoly frames. Giant's ability to produce high-quality bikes at an affordable price allowed more riders to experience cycling in a whole new way. Since then, Giant has pioneered advancements in both aluminium and composite engineering. We introduced the first affordable carbon fibre bike, the Cadex 980 C, and revolutionized high-performance road bikes with our Compact Road Design. In mountain biking, Giant's Maestro Suspension established a new level of performance for off-road riding and racing.

Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world's leading brand of quality bicycles and gear. With more than 12,000 retail partners worldwide, we aim to inspire adventure in all riders, from casual to competitive.

Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives. We support that choice. We think it makes the world a better place.

Giant aims to be a trusted friend on every road, path and trail that unfolds before you. We're proud to be part of your cycling adventures.



Hybrid Cycling Technology bikes are advanced pedal assist electric bikes that let you travel further, faster with greater ease. Flatten hills and arrive at work, no sweat.

  • Giant Ease E plus

    Giant Ease E plus

    From £1099

  • Giant Prime E +3

    Giant Prime E +3

    From £1799

  • Giant Prime E +2

    Giant Prime E +2

    From £1999

  • Giant Dirt E+2

    Giant Dirt E+2

    From £1999

  • Giant Road E+2

    Giant Road E+2

    From £2299

  • Giant Dirt E+2 2017 Model

    Giant Dirt E+2 2017 Model

    From £2299

  • Giant Dirt E+1 2017 Model

    Giant Dirt E+1 2017 Model

    From £2599

  • Giant Full E+2

    Giant Full E+2

    From £2599.99

  • Giant Road E+1

    Giant Road E+1

    From £2749

  • Giant Full E+1

    Giant Full E+1

    From £3199.99

  • Giant Full E+2 2017 Model

    Giant Full E+2 2017 Model

    From £3399

  • Giant Dirt E+0 2017 Model

    Giant Dirt E+0 2017 Model

    From £3599

  • Giant Full E+1 2017 Model

    Giant Full E+1 2017 Model

    From £4099

I had this vague idea that an electric bike would be good for me. So I searched the internet and became confused, but I also found ebike centre was very handy.

So I went there with a list of questions and ideas. Steve could not have been more patient, understanding and knowledgeable. Having listened to all my requirements for a bike he came up with 3 bikes that would be suitable within my price range. All of which I could try there and then in his car park. I was impressed and went away to sleep on it.

It was Steve's patience and helpfulness that made me go back and buy a bike.

I am one happy bunny, many thanks Steve.

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